Why “web” then?

A curious reader wrote to us today complementing us for our post When to approach a web design company? which she found on Google on page one searching for a similar topic and raised some more serious comments about the typical RoI (return on investment) for an SME (small and medium scale enterprise) of the website it launches.


While we will discuss the various tools for calculating the tangible RoI (there will be many benefits which one will struggle to put a value to which should be included too in the calculation – that’s for another day) for your web-investment, here’s a quick ready-reckoner for young businesses to decide if or not “web” is the “way forward” for you.



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